Custom Domains
Apex domain vs subdomain — which should I use?
Choose between an apex domain and a subdomain for OFM Elite links based on brand needs and DNS simplicity.
Both work. Subdomains are usually easier DNS-wise; apex domains look cleaner if the whole site is Elite.
- Subdomain (go.brand.com, links.brand.com) — recommended default; simple CNAME
- Apex (brand.com) — strongest brand signal; slightly more DNS care
Agencies often use one subdomain per model or client for isolation and clearer analytics.