Integrations
Meta Conversions API (CAPI) — how Elite sends events
Learn how OFM Elite can send server-side Meta CAPI events alongside the browser pixel for more durable attribution.
Browser pixels alone get blocked by ITP and ad blockers. Meta Conversions API (CAPI) sends matching events from the server for more reliable measurement.
Elite includes Meta CAPI support in the product stack. Configure your Pixel/test settings as documented in analytics or website settings, then verify events in Meta Events Manager.